28/07/2016

Festival For You

lovebox

Lovebox has well and truly cemented itself in people's calendars, summer after summer. The London festival, founded by Groove Armada, is now into its 15th year and there's no stopping its momentum as every year they continue to surprise and delight the crowds – bringing East London truly to life.

The festival attracts the cool, the quirky, the old, the young – it's a hub of difference. And this is what creates such a fantastic environment. Victoria Park is transformed into a visual and musical playground for all to absorb.

Saturday was wonderfully bright and sunny. The crowds chilled around the park, drinking, relaxing, almost preparing themselves for the excitement in store. The atmosphere was alive, and this in itself built an anticipation around the grounds. With a mixture of attendees from Friday, and fresh new expectations from the Saturday crowd – there was no stopping the positivity.

lovebox

The first thing that draws your intrigue as you enter is the outrageously decorated 'Elrow Presents Sambodromo do Brasil' tent, packed with inflatable animals, confetti, ribbons, a giant gorilla – that only gives you a slight insight by the way! Let your imagination run wild and you still won't be close. B.Traits warmed up the crowd perfectly with some bouncing, rhythmic electronic house and breakbeat – perfect in the afternoon sun.

Walking through the grounds we spotted an array of fancy dress choices, from the festival standard morph suits right through to a bird-woman with huge wings. It didn't seem hugely functional getting through the crowds, but who cared!? We then moved onto the Fabric tent (which was SO hot) to see Jackmaster, we didn't last long before needing air – but it all kind of added to the illusion of an all night rave, except at 3:30pm.

lovebox

Chet Faker took to the main stage with some super chilled electronica, with his massive track 'Gold' setting the crowd off. We followed this by heading over to The West Stage to catch some of Jamie Woon serenading the crowd with his hypnotic tones, a great set.

Back to the main stage, Jungle were to not be missed – we couldn't help ourselves. However, on this occasion the performance was lacking the sound and bass you'd normally associate with their set. It was good, but could've been better!

The crowd stayed at the main stage, understandably, for the arrival of LCD Soundsystem. Loud, brash, rocky – everything you expect. Their dance, punk, electronic brand of rock is always a crowd pleaser, and it wasn't any different here, with 'Daft Punk is playing at my house' a particular favourite.

Year after year the music speaks for itself at Lovebox, and unlike many other festivals, it wasn't packed to capacity. With loads of space to sit and relax, respectable queues for the toilet and no outrageous waits for the (albeit quite expensive) bar there's a reason why this festival continues to attract a fantastic crowd.

Photo credit: Jenna Foxton (top right and social media) Giles Smith (middle left) Sam Neill (bottom right)